Adidas, one of the world’s leading sports brands, has always been committed to promoting a healthy and active lifestyle. And now, they are taking their commitment to the next level with a new initiative that not only encourages people to move more, but also supports a great cause.

For every ten minutes of movement logged by users on the adidas Running App, adidas is pledging to donate €1 – up to €1.5 million – between 10th and 24th October. This initiative, called “Run for the Oceans”, aims to raise awareness and funds for the Parley Ocean School, an educational program that teaches young people about the importance of protecting our oceans.

The concept is simple – the more you move, the more adidas will donate. So not only are you improving your own health and fitness, but you are also making a positive impact on the environment. It’s a win-win situation!

But why focus on the oceans? The answer is simple – our oceans are in grave danger. Every year, millions of tons of plastic waste end up in our oceans, harming marine life and polluting our waters. This not only affects the creatures that call the ocean home, but it also has a direct impact on our own lives. The oceans provide us with food, oxygen, and regulate our climate. It’s time for us to take action and protect this vital resource.

And that’s where adidas comes in. As a brand that heavily relies on the oceans for its products, adidas recognizes the importance of preserving them. That’s why they have partnered with Parley for the Oceans, an organization that works towards ending marine plastic pollution. Through this partnership, adidas has already created over 30 million pairs of shoes using recycled ocean plastic, and they are committed to using only recycled plastic in all their products by 2024.

But adidas doesn’t just stop at creating sustainable products. They also want to inspire people to make a positive impact through their actions. And what better way to do that than through running – a sport that not only benefits our physical health but also allows us to connect with nature.

The adidas Running App is the perfect tool to track your runs and contribute to the “Run for the Oceans” initiative. It’s easy to use and has a variety of features that make running more enjoyable and motivating. You can set goals, track your progress, and even join challenges with friends to keep you motivated. And now, with every step you take, you are not only improving your own health but also helping to protect our oceans.

But the impact of this initiative goes beyond just donations. It’s also about raising awareness and educating people about the importance of protecting our oceans. By participating in “Run for the Oceans”, you are not only making a difference through your actions but also spreading the message to others. And who knows, you may inspire someone else to join in and make an even bigger impact.

So let’s lace up our running shoes and hit the pavement for a good cause. Every step counts, and together we can make a significant impact on our oceans. Whether you’re a seasoned runner or just starting, every ten minutes of movement adds up and gets us closer to the €1.5 million goal.

But the “Run for the Oceans” initiative is not just limited to running. You can also contribute by purchasing the limited edition “Run for the Oceans” collection, where a portion of the proceeds will go towards the Parley Ocean School. This collection not only looks great but also serves as a reminder of the positive impact we can make when we come together for a cause.

In conclusion, adidas’ “Run for the Oceans” initiative is a perfect example of how a brand can use its influence to make a positive impact on society and the environment. By simply logging your runs on the adidas Running App, you can contribute to a great cause and make a difference. So let’s all join hands and run for the oceans – for our health, for the environment, and for a better future.