Tropic Skincare, founded by The Apprentice finalist Susie Ma, has been making waves in the beauty industry with its all-natural and ethical approach to skincare. The company, which was launched in 2004, has recently reported a 28% profit increase to £6.7 million. This impressive growth is a testament to Ma’s vision and leadership, as well as the company’s commitment to making a positive impact in the world.
Ever since her time on The Apprentice, Susie Ma has been determined to create a brand that not only delivers effective skincare products but also promotes sustainability and social responsibility. As the sole owner of Tropic Skincare, Ma has been able to fully embody these values and take the company to new heights.
Under her leadership, Tropic Skincare has become a force to be reckoned with in the beauty industry. The company’s products are all made from natural, vegan, and cruelty-free ingredients, making them not only good for your skin but also for the planet. In addition, Tropic Skincare has a strong commitment to giving back, with 10% of its profits being donated to global education causes.
This combination of ethical values and high-quality products has resonated with consumers, resulting in a steady increase in sales and profits for the company. In fact, Tropic Skincare’s revenue has doubled in the past three years, reaching an impressive £6.7 million in 2020. This growth is a clear indication that consumers are becoming more conscious about the products they use and are actively seeking out brands that align with their values.
Susie Ma’s dedication to sustainability and social responsibility goes beyond her business. She is also a vocal advocate for environmental causes and has been involved in initiatives such as plastic-free packaging and promoting sustainable sourcing of ingredients. Ma’s passion for making a positive impact in the world has not gone unnoticed, and she has been recognized with numerous awards for her efforts, including the NatWest Everywoman Award for Brand of the Future in 2017.
Despite the challenges posed by the COVID-19 pandemic, Tropic Skincare has continued to thrive under Ma’s leadership. The company has adapted to the changing landscape by focusing on e-commerce and direct selling, which has allowed them to reach a wider audience and maintain their growth trajectory. In addition, Tropic Skincare has also expanded its product line to include hand sanitizers and face masks, responding to the current needs of consumers.
As Tropic Skincare continues to grow, Ma remains committed to investing in the company’s future. She plans to expand the brand’s reach internationally and increase their product offerings, all while staying true to their core values. Ma believes that by creating a successful and ethical business, she can inspire others to do the same and make a positive impact in their communities.
The success of Tropic Skincare not only benefits the company and its customers but also has a ripple effect on the world. By promoting sustainable and ethical practices, the company is contributing to a better future for all. Their commitment to donating 10% of profits to global education causes is also making a tangible difference in the lives of those in need.
In conclusion, Susie Ma’s leadership and vision have propelled Tropic Skincare to new heights, with the company reporting a 28% profit increase to £6.7 million. The brand’s commitment to sustainability, social responsibility, and giving back has resonated with consumers, resulting in its continued growth and success. As Tropic Skincare continues to bloom, we can only expect more positive impact from this inspiring brand.
