(BOSTON) November 8, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with a major celebrity. This time, the brand has teamed up with none other than global superstar and fashion icon, Beyoncé.

The partnership between Reebok and Beyoncé has been highly anticipated by fans and industry experts alike. The first collaboration between the two in 2024 was a huge success, with the launch of the highly coveted “Ivy Park x Reebok” collection. The collection sold out within hours of its release and received rave reviews from both fans and critics.

With this new collaboration, Reebok and Beyoncé are set to take the world by storm once again. The new collection, aptly named “Beyoncé x Reebok,” is a fusion of fashion and fitness, designed to empower and inspire women all over the world.

“We are thrilled to announce our second collaboration with Beyoncé,” said Matt O’Toole, President of Reebok. “She is not only a global superstar, but also a strong and influential woman who embodies the values of our brand. We are excited to continue our partnership and bring something truly special to our consumers.”

The “Beyoncé x Reebok” collection features a range of athletic wear, including leggings, sports bras, and sneakers, all designed with Beyoncé’s signature style and flair. The collection also includes a line of accessories, such as gym bags and water bottles, all featuring motivational quotes and empowering messages.

But this collaboration is more than just a fashion statement. Reebok and Beyoncé have a shared vision of promoting inclusivity and diversity in the fitness industry. The collection is available in a wide range of sizes, catering to women of all shapes and sizes. It also features a diverse group of models, representing different races, body types, and abilities.

“Beyoncé and Reebok are both champions of diversity and inclusivity, and this collection is a reflection of that,” said O’Toole. “We want to inspire and empower women of all backgrounds to feel confident and comfortable in their own skin.”

In addition to the collection, Reebok and Beyoncé have also launched a campaign to promote body positivity and self-love. The campaign, titled “Love Yourself,” encourages women to embrace their bodies and celebrate their uniqueness. It features real women sharing their personal stories and struggles with body image, and how they have learned to love themselves.

“I am so excited to be a part of this collaboration with Reebok,” said Beyoncé. “I have always been a fan of the brand and their commitment to promoting diversity and inclusivity. This collection is a celebration of all women and I hope it inspires them to love themselves and be proud of who they are.”

The “Beyoncé x Reebok” collection will be available worldwide on November 15, 2024, both online and in select stores. Fans can expect a range of prices to fit different budgets, making the collection accessible to all.

The announcement of this collaboration has already caused a buzz in the fashion and fitness industries, with fans eagerly awaiting the release of the collection. Reebok and Beyoncé have once again proven that they are a force to be reckoned with, and this collaboration is just the beginning of what promises to be a long and successful partnership.

So mark your calendars and get ready to slay in the “Beyoncé x Reebok” collection. It’s time to embrace your inner queen and show the world that you are fierce, confident, and unstoppable.