Instagram’s messaging app, Threads, has recently announced an update to its algorithm that will prioritize posts from people that users follow. This means that users will see fewer recommended posts from accounts that they don’t follow, according to Instagram head Adam Mosseri. This update is a significant change for content creators on Threads, as it will affect their reach on the platform.

The decision to update the algorithm comes after Instagram received feedback from users that they were seeing too many posts from accounts they were not interested in. This was especially true for content creators, who were struggling to reach their target audience due to the overwhelming number of recommended posts on their feed. With this update, Threads aims to create a more personalized and relevant experience for its users.

According to Mosseri, the new algorithm will prioritize posts from people that users have a connection with, such as friends, family, and accounts they follow. This means that users will see more posts from their close circle, making their feed more meaningful and engaging. This is a positive change for both users and content creators, as it will lead to a more authentic and genuine experience on the platform.

However, with this update, content creators may see a drop in their reach from unconnected users. This refers to users who do not follow them but may come across their posts through the recommended section. This drop in reach may be concerning for some creators, but it is important to note that it will not affect their reach from connected users. In fact, Mosseri has stated that content creators may see an increase in their reach from connected users, which includes their followers and those they have a connection with.

This update is a positive step towards creating a more meaningful and engaging experience on Threads. By prioritizing posts from people that users have a connection with, the platform is promoting authentic interactions and relationships. This will also benefit content creators, as they will have a better chance of reaching their target audience and building a loyal following.

Moreover, this update aligns with Instagram’s overall goal of promoting meaningful interactions on its platform. In recent years, the platform has made several changes to its algorithm to prioritize content from close friends and family. This has led to a decrease in reach for businesses and influencers, but it has also improved the overall user experience. With this update on Threads, Instagram is taking a similar approach and focusing on fostering genuine connections between users.

In addition to the algorithm update, Threads has also introduced a new feature called “Close Friends.” This feature allows users to create a list of their closest friends, and their posts will appear at the top of the feed. This is another step towards promoting meaningful interactions and creating a more intimate experience on the platform. This feature will also benefit content creators, as their posts will have a higher chance of being seen by their close followers.

Overall, the update to Threads’ algorithm is a positive change for both users and content creators. By prioritizing posts from people that users have a connection with, the platform is promoting authentic interactions and relationships. This will lead to a more meaningful and engaging experience for users, while also benefiting content creators by increasing their reach from connected users. The introduction of the “Close Friends” feature further enhances this experience and allows users to curate their feed according to their preferences.

In conclusion, Threads’ update to its algorithm is a step in the right direction towards creating a more personalized and meaningful experience on the platform. By prioritizing posts from people that users have a connection with, the platform is promoting authentic interactions and relationships. This will lead to a more engaging and enjoyable experience for users, while also benefiting content creators by increasing their reach from connected users. We look forward to seeing how this update will positively impact the Threads community and foster genuine connections between its users.