ScaleWise, a leading business consultancy firm, has recently joined hands with BGF (Business Growth Fund) to support their £15m investment in Cronofy, a scheduling platform. With the aim of driving scalable post-investment growth, ScaleWise has provided hands-on due diligence support to BGF. This partnership marks a significant milestone in the growth journey of Cronofy and is a testament to the confidence that both ScaleWise and BGF have in the potential of this innovative platform.
Cronofy is a scheduling platform that enables businesses to seamlessly integrate their calendars with their customers’ calendars, making it easier for them to schedule appointments and meetings. With its user-friendly interface and advanced features, Cronofy has quickly gained popularity among businesses of all sizes. The platform has already secured partnerships with major players in the market, such as Microsoft and Salesforce, and has a rapidly growing customer base.
In light of Cronofy’s promising growth trajectory, BGF has made a strategic decision to invest £15m in the platform. As a trusted partner of BGF, ScaleWise has stepped in to provide due diligence support for this investment. This support was crucial in assessing the potential risks and opportunities associated with the investment and ensuring its success.
ScaleWise’s approach to due diligence is unique in that it is driven by practitioners with extensive experience in business strategy, operations, and finance. This hands-on approach allowed ScaleWise to thoroughly evaluate Cronofy’s business model, market positioning, and growth potential. As a result, ScaleWise provided valuable insights to BGF, giving them the confidence to move forward with the investment.
Commenting on the partnership, Rob Shaw, Partner at ScaleWise, said, “We are delighted to have supported BGF in their investment in Cronofy. As practitioners ourselves, we understand the challenges that businesses face and are passionate about helping them achieve their growth potential. Cronofy’s innovative platform and impressive track record make it a perfect fit for BGF’s investment portfolio, and we are excited to be a part of their journey towards even greater success.”
Mark Nunny, Head of BGF’s London office, also expressed his enthusiasm for the partnership, stating, “Cronofy is a fast-growing business with a strong track record of success. We see great potential in their platform and are confident that with our investment and ScaleWise’s due diligence support, we can help them achieve even greater heights.”
With the completion of this investment, Cronofy is now in a strong position to accelerate its growth plans and expand its market reach. This investment will also enable Cronofy to enhance its platform and offer more innovative solutions to its customers. ScaleWise’s support has been instrumental in making this possible, and Cronofy’s management team is excited about the future prospects of the platform.
In conclusion, ScaleWise’s hands-on due diligence support has played a crucial role in BGF’s investment in Cronofy. This partnership not only highlights the confidence that BGF has in Cronofy’s potential, but also the value that ScaleWise brings to the table. As Cronofy continues to grow and innovate, the partnership between ScaleWise and BGF will undoubtedly prove to be a key factor in its success.
