06 October 2025 – The International Olympic Committee (IOC) and SEGA CORPORATION have announced a new multi-year licensing deal to launch a co-branded video game series based on the Olympic Games. This exciting partnership will bring together the world of sports and the world of gaming, creating a unique and immersive experience for fans around the globe.
The announcement was made at a press conference held at the IOC headquarters in Lausanne, Switzerland. Both parties expressed their enthusiasm for the collaboration and the potential it holds for the future of the Olympic movement.
The co-branded video game series will feature a wide range of Olympic sports, including popular events such as swimming, track and field, and gymnastics. Players will have the opportunity to compete in virtual versions of the Olympic Games, experiencing the thrill and excitement of the event from the comfort of their own homes.
In addition to the traditional Olympic events, the game will also include some unique and innovative challenges that will test players’ skills and strategic thinking. This will add a new level of excitement to the game and keep players engaged and entertained for hours on end.
One of the most exciting aspects of this partnership is the potential for the game to reach a wider audience and engage younger generations in the Olympic movement. With the rise of e-sports and the increasing popularity of video games, this collaboration has the potential to attract a whole new demographic to the world of sports.
Thomas Bach, President of the IOC, expressed his excitement about the partnership, stating, “We are thrilled to be working with SEGA CORPORATION to bring the Olympic Games to a whole new audience. This collaboration will not only showcase the incredible athleticism and spirit of the Olympic Games, but also the power of technology to bring people together.”
SEGA CORPORATION, a leading video game developer and publisher, is equally excited about the partnership and the opportunity to create a truly unique gaming experience. “We are honored to be working with the IOC to create a game that will capture the essence of the Olympic Games and bring it to life in a whole new way. We believe this collaboration will not only be a success for us, but also for the Olympic movement as a whole,” said Haruki Satomi, President and CEO of SEGA CORPORATION.
The co-branded video game series is set to be released in the summer of 2026, just in time for the next edition of the Olympic Games. Fans can expect stunning graphics, realistic gameplay, and a wide range of features that will make them feel like they are part of the Olympic experience.
This partnership between the IOC and SEGA CORPORATION is a testament to the ever-evolving nature of the Olympic Games and their ability to adapt to the changing times. It also highlights the importance of technology in bringing people together and promoting the values of the Olympic movement.
As we look towards the future, we can only imagine the potential for this collaboration to grow and evolve, bringing new and exciting opportunities for fans and athletes alike. The co-branded video game series is just the beginning of what promises to be a long and successful partnership between the IOC and SEGA CORPORATION.
So mark your calendars for 2026 and get ready to experience the Olympic Games like never before. With the new co-branded video game series, the Olympic spirit will reach new heights and inspire a whole new generation of athletes and fans. Let the games begin!
