(BOSTON) October 13, 2025 – Reebok, the iconic sports culture brand, and Bravo, the premier lifestyle and entertainment brand behind The Real Housewives franchise, have joined forces to bring a new level of style and performance to the world of fitness.
The partnership, announced today at a press conference in Boston, marks a significant step for both brands as they continue to expand their reach and influence in the health and wellness industry. With Reebok’s expertise in athletic wear and Bravo’s eye for fashion and trends, this collaboration is set to revolutionize the way people think about workout gear.
“We are thrilled to be partnering with Bravo,” said Matt O’Toole, President of Reebok. “Their brand is synonymous with style and sophistication, and we believe that together, we can create a line of fitness apparel that not only performs at the highest level, but also looks great.”
The new line, aptly named “Reebok x Bravo,” will feature a range of workout clothes and accessories for both men and women. From high-performance leggings and sports bras to stylish sneakers and gym bags, the collection will cater to all fitness enthusiasts, from beginners to seasoned athletes.
But what sets this collaboration apart is the incorporation of Bravo’s signature flair and glamour into the designs. The collection will feature bold prints, vibrant colors, and luxurious fabrics, making it a must-have for anyone looking to elevate their workout wardrobe.
“We are excited to bring our unique style to the world of fitness,” said Andy Cohen, Executive Producer of The Real Housewives franchise. “Our fans are always looking for ways to stay fit and fabulous, and this partnership with Reebok allows us to do just that.”
In addition to the apparel line, Reebok and Bravo will also be launching a series of fitness classes inspired by the Real Housewives themselves. These classes will combine high-intensity workouts with Bravo’s signature drama and entertainment, making them a one-of-a-kind experience for fitness enthusiasts.
“We want to make fitness fun and accessible for everyone,” said O’Toole. “By partnering with Bravo, we are able to bring a new level of excitement and energy to our workouts.”
The Reebok x Bravo collection will be available for purchase in select Reebok and Bravo stores, as well as online, starting next month. The fitness classes will also be available in select cities, with plans to expand to more locations in the future.
Fans of both brands are already buzzing with excitement, eagerly anticipating the launch of this highly-anticipated collaboration. With Reebok’s reputation for quality and performance and Bravo’s eye for style and entertainment, this partnership is sure to be a game-changer in the world of fitness.
So mark your calendars and get ready to elevate your workout game with Reebok x Bravo. This is one collaboration you won’t want to miss.
