In a world where fashion and gaming are constantly intersecting, it’s no surprise that two major players in their respective industries have come together to create an exciting partnership. Earlier this year, adidas Originals and 100 Thieves announced their official collaboration, and the result is a collection that seamlessly blends streetwear and gaming culture.

For those unfamiliar with 100 Thieves, the brand was founded in 2017 by former Call of Duty professional player Matthew “Nadeshot” Haag. Since then, it has expanded into a lifestyle brand that encompasses gaming, apparel, and content creation. With a focus on quality and innovation, 100 Thieves has quickly become a trailblazer in the gaming industry.

On the other hand, adidas Originals needs no introduction. The iconic brand has been a leader in the fashion world for decades, constantly pushing boundaries and setting trends. With a strong emphasis on creativity and self-expression, adidas Originals has become a favorite among streetwear enthusiasts and athletes alike.

So, when these two powerhouses announced their partnership, it was met with much excitement and anticipation. And now, the wait is over as the adidas Originals x 100 Thieves collection has finally been unveiled.

The collection features a range of apparel and footwear, all designed with the signature styles of both brands. One standout piece is the adidas Originals x 100 Thieves hoodie, which combines the classic adidas trefoil logo with the 100 Thieves’ bold red branding. It’s a perfect representation of the collaboration, blending the best of both worlds.

The footwear in the collection is equally impressive, with the iconic adidas NMD R1 silhouette getting a 100 Thieves makeover. The sneaker features a black and red colorway, with the 100 Thieves logo subtly incorporated into the design. It’s a must-have for any sneakerhead or gaming enthusiast.

But this collaboration is not just about the products; it’s also about the message behind it. Both adidas Originals and 100 Thieves share a passion for creativity, innovation, and inclusivity. This partnership is a celebration of that shared vision and a way to bring together two communities that may not seem connected at first glance.

In an interview with HYPEBEAST, Nadeshot shared his thoughts on the collaboration, saying, “We’re excited to bring together two communities that we love and represent, gaming and streetwear, and create something that’s never been done before.” And that’s exactly what this collection does – it breaks barriers and brings together two worlds that may have seemed separate before.

Moreover, the collection also highlights the growing influence of gaming culture in the fashion industry. With the rise of esports and the increasing popularity of gaming, it’s no surprise that brands like adidas Originals are taking notice and embracing this community. And with 100 Thieves at the forefront of this movement, it’s a perfect match for both brands.

But this is just the beginning of the adidas Originals x 100 Thieves partnership. Both brands have hinted at future collaborations and projects, which only adds to the excitement and anticipation. And with the success of this initial collection, we can only imagine what they have in store for us.

In conclusion, the adidas Originals x 100 Thieves collaboration is a match made in heaven. It brings together two iconic brands, celebrates creativity and inclusivity, and showcases the growing influence of gaming culture in the fashion world. So, whether you’re a gamer, a fashion enthusiast, or simply someone who appreciates unique and innovative collaborations, this collection is definitely worth checking out. Don’t miss your chance to be a part of this exciting partnership between adidas Originals and 100 Thieves.