Business Matters recently had the pleasure of sitting down with Steven George-Hilley, the co-founder of Centropy PR, a leading technology and fintech specialist agency. As the company celebrates its seventh year in business, we had the opportunity to learn more about Steven’s journey and the success of Centropy.
Steven’s passion for technology and communications led him to establish Centropy in 2014. With a background in journalism and a keen interest in the ever-evolving world of technology, he saw a gap in the market for a PR agency that specifically catered to the needs of the tech industry. Along with his co-founder, Steven set out to create a company that would not only promote clients’ products and services but also educate and inform the public about the latest technological advancements.
As we sat down with Steven, he shared his insights on the challenges and triumphs of running a PR agency in the highly competitive tech industry. He also gave us a glimpse into the vision and values that have driven Centropy’s success over the past seven years.
When asked about the biggest challenge he faced in the early days of Centropy, Steven replied, “The biggest challenge was getting clients to trust us and see the value in our specialized approach. We were a new agency with no track record, but we were determined to prove ourselves and deliver exceptional results.” And that they did. With their unique understanding of the tech industry and a creative approach to PR, Centropy quickly gained the trust and loyalty of clients, earning a reputation as a go-to agency for tech PR.
Steven also emphasized the importance of constantly adapting and evolving in the fast-paced world of technology. He explained, “What sets us apart from other PR agencies is our deep understanding of the tech industry and our ability to stay ahead of the curve. We are constantly learning and keeping up with the latest trends and innovations, which allows us to provide our clients with the most effective PR strategies.”
Centropy’s dedication to staying at the forefront of the tech industry has not only helped their clients but also earned them recognition and awards. In 2019, they were named ‘Best Technology PR Agency’ at the PRCA National Awards, a testament to their hard work and expertise in the field.
As we delved deeper into the conversation, Steven shared his proudest moment as the co-founder of Centropy. He said, “It has to be the growth and success of the agency. We started with just a small team and a handful of clients, and now we have a team of 20 and a diverse portfolio of clients from all over the world. It’s truly humbling to see how far we have come in just seven years.”
When asked about the future of Centropy, Steven expressed his excitement for what’s to come. He said, “We have big plans for the future. We want to continue expanding our reach and working with innovative tech companies that are changing the world. We also want to further establish ourselves as thought leaders in the industry and continue providing our clients with top-notch PR services.”
As our conversation came to an end, Steven left us with some words of advice for aspiring entrepreneurs looking to make their mark in the tech industry. “Be passionate, be persistent, and always be willing to learn and adapt. The tech industry is constantly evolving, and it takes a lot of hard work and dedication to stay ahead. But if you’re passionate about what you do, success will follow.”
With Steven’s drive and determination, it’s no surprise that Centropy has become a leading PR agency in the tech industry. As they celebrate their seventh year in business, we can’t wait to see what the future holds for this dynamic company. Here’s to many more years of success and innovation for Centropy and its co-founder, Steven George-Hilley.
