Fall down seven times, rise up eight: The new GEL-NIMBUS™ 27 shoes designed by ASICS athlete Eilish McColgan are a tribute to her resilience and Scott.

Resilience is a quality that is often overlooked, but it is one of the most important traits that can lead to success. It is the ability to bounce back from setbacks, to keep going despite challenges and to never give up. And no one embodies this quality better than ASICS athlete Eilish McColgan.

Eilish McColgan is a British long-distance runner who has faced her fair share of challenges in her athletic career. From injuries to setbacks, she has experienced it all. But what sets her apart is her unwavering determination and resilience to overcome these obstacles and come out stronger.

In her own words, “I’ve had a lot of ups and downs in my career, but I’ve always been able to pick myself back up and keep going. That’s what resilience is all about.”

And it is this resilience that has inspired ASICS to design their latest running shoe, the GEL-NIMBUS™ 27, in collaboration with Eilish McColgan. The shoe is a tribute to her never-give-up attitude and her ability to rise up stronger every time she falls.

The GEL-NIMBUS™ 27 is the latest addition to ASICS’ renowned GEL-NIMBUS™ series, known for its superior cushioning and comfort. But what sets this shoe apart is its unique design, inspired by Eilish’s journey as an athlete.

The shoe features a vibrant color scheme of pink and purple, representing Eilish’s positive and determined spirit. The upper is made of a lightweight and breathable mesh material, providing maximum ventilation and comfort during long runs. The midsole is equipped with ASICS’ signature GEL technology, which absorbs shock and provides excellent cushioning, making it the perfect shoe for long-distance runners like Eilish.

But the most striking feature of the GEL-NIMBUS™ 27 is the quote “Fall down seven times, rise up eight” inscribed on the heel. This quote holds a special meaning for Eilish, as it is a Japanese proverb that she has always lived by. It is a reminder to never give up, no matter how many times you fall, and to always get back up stronger.

Eilish’s journey as an athlete has not been an easy one. She has faced numerous injuries and setbacks, but she has never let them hold her back. Instead, she has used them as motivation to push herself harder and become a better athlete.

Her resilience and determination have paid off, as she has achieved remarkable success in her career. She has won multiple medals at international competitions, including a silver medal at the 2018 European Championships and a bronze medal at the 2019 World Championships. She has also broken several national records and continues to be a force to be reckoned with in the world of long-distance running.

But for Eilish, it’s not just about winning medals and breaking records. It’s about the journey and the lessons she has learned along the way. She believes that resilience is not just important in sports, but in all aspects of life.

And that is the message that ASICS and Eilish want to convey through the GEL-NIMBUS™ 27 shoes. It’s not just a shoe, but a symbol of resilience and determination. It’s a reminder to never give up, to keep pushing forward, and to always rise up stronger.

In conclusion, the GEL-NIMBUS™ 27 shoes designed by ASICS athlete Eilish McColgan are more than just a running shoe. They are a tribute to her resilience and a source of motivation for all those who wear them. So, whether you’re a professional athlete or someone who loves to run for fitness, these shoes will not only provide you with the best performance but also inspire you to never give up and always rise up stronger. As Eilish says, “Resilience is not just a quality, it’s a way of life.”