On October 6, 2025, the world of sports and gaming collided in a groundbreaking partnership between the International Olympic Committee (IOC) and SEGA CORPORATION. The two global powerhouses have announced a new multi-year licensing deal that will see the launch of a co-branded video game featuring the Olympic Games.
This exciting collaboration is set to bring the Olympic experience to a whole new level, combining the thrill of competition with the immersive world of gaming. The new game, which is yet to be named, will be available on all major gaming platforms and will feature a wide range of Olympic sports, including both traditional and modern events.
The partnership between the IOC and SEGA CORPORATION is a testament to the growing popularity and influence of gaming in the world of sports. With the rise of esports and the increasing number of gamers, this collaboration is a strategic move to engage a younger audience and promote the Olympic values of excellence, friendship, and respect.
The President of the IOC, Thomas Bach, expressed his excitement about the partnership, stating, “We are thrilled to be working with SEGA CORPORATION to bring the Olympic Games to a wider audience through the world of gaming. This is a unique opportunity to showcase the Olympic spirit and values to a new generation of gamers.”
SEGA CORPORATION, a leading global gaming company, is equally enthusiastic about the collaboration. The company’s CEO, Haruki Satomi, said, “We are honored to be partnering with the IOC to create a game that will capture the excitement and energy of the Olympic Games. This is a dream come true for us, and we are committed to delivering an unforgettable gaming experience.”
The new co-branded game will not only feature realistic graphics and gameplay but will also incorporate elements of the Olympic Games, such as the official logo, mascots, and venues. Players will have the opportunity to compete as their favorite Olympic athletes and experience the thrill of winning a gold medal.
But the partnership between the IOC and SEGA CORPORATION goes beyond just a video game. The two organizations have also committed to promoting the Olympic values through various initiatives, including educational programs and events. This is a significant step towards inspiring the next generation of athletes and promoting a healthy and active lifestyle.
The launch of the co-branded game is set to coincide with the 2028 Olympic Games in Los Angeles, providing a unique opportunity for fans to experience the event in a whole new way. It will also serve as a platform to promote the Olympic Games and attract a wider audience, including those who may not be familiar with the event.
The announcement of this partnership has already generated a buzz among gaming and sports enthusiasts worldwide. Fans are eagerly anticipating the release of the game and are excited about the potential it holds. This collaboration has the potential to revolutionize the way we experience the Olympic Games and bring it to a whole new audience.
In conclusion, the partnership between the IOC and SEGA CORPORATION is a significant milestone for both the Olympic Games and the gaming industry. It is a perfect blend of tradition and innovation, and it has the potential to inspire and engage a whole new generation. We can’t wait to see what the future holds for this exciting collaboration.
