Privacy Policy

Data Processing Overview

Popular-today.uk respects user privacy and operates under principles of data minimization. We collect and process only essential information required for platform functionality.

Information We Collect

Data collection is limited to:

• Anonymous usage metrics (page visits, browsing patterns)
• Device type and browser information (for technical optimization)
• Approximate geographic location based on IP address (country level only)
• Voluntary information provided through contact forms or inquiries

No Third-Party Tracking

Popular-today.uk does not implement:

• Third-party advertising cookies or tracking pixels
• Behavioral profiling systems
• Retargeting or remarketing mechanisms
• Integration with external tracking services

Our analytics infrastructure remains proprietary and non-invasive, respecting user anonymity throughout the browsing experience.

Legal Basis for Processing

Where applicable under GDPR and equivalent regulations, our data processing relies on:

• Legitimate interests in providing and improving our news service
• Explicit consent for optional data collection features
• Legal obligations regarding website security and abuse prevention

User Rights and Contact

Individuals may exercise rights regarding their personal data, including access, correction, and deletion requests, by submitting a formal inquiry through our contact form. Requests are processed within legal timeframes.

Data Retention

Anonymous analytics data is retained for statistical purposes up to 12 months. Personal information provided voluntarily is retained only as long as necessary for the stated purpose.

Security Measures

We implement technical and organizational measures to protect collected data against unauthorized access, alteration, and loss.